TO THE
STOCKMAN AG-EXTRA MAGAZINE
By Chris Beutler, CEO, Beutler Media Group
Since its founding in 2019 by the late Bill Schermer,
The Stockman has built a reputation as a high-quality,
professionally produced print magazine that highlights
the people, programs, and stories shaping the livestock
industry. Though still a young publication, it has
already earned recognition for its clean design, strong
photography, and well-crafted content that resonates
with cattlemen across the Midwest and beyond.
As The Stockman enters this next phase under Beutler
Media Group, my goal is to preserve what readers
appreciate most—its quality, its clarity, and its focus on
meaningful storytelling—while aligning it with a broader
marketing system built for today’s livestock business.
Producers are seeking more ways to share their stories
and connect with buyers, and our job is to offer tools that
work together, from premium print to online presence to
digital strategy.
In the spring of 2024, we launched Ag-Extra, an
automated online classifieds site offering cattle listings,
news, and events. By the summer of 2025, Ag-Extra
expanded to include an online magazine designed to
give customers additional visibility and a modern digital
footprint. Bringing The Stockman Magazine together
with Ag-Extra—now moving forward as The Stockman
Ag-Extra Magazine—creates a natural and powerful blend
of print and online opportunities for producers.
When combined with the advanced digital capabilities
of Livestock Digital, our premium targeted advertising
platform, this merger becomes a well-rounded marketing
system capable of serving small operations, large national
companies, and everything in between. It is a structure
that creates real symbiosis across all brands of Beutler
Media Group.
Thank you for welcoming us into this next chapter of
The Stockman.
We look forward to continuing its tradition of quality,
value, and strong stories—now supported by a broader
platform built to help producers succeed in today’s
evolving marketplace.
AG-EXTRA
TOCKMAN
THE
Chris Beutler, CEO
402.380.8244
Lanette Frye, COO
406.855.3173 mobile